For most people born before the Obama presidency, Minions—the ones forced into relevancy by Universal and the Despicable Me franchise—have become a source of ire. Virtually impossible to avoid, the yellow, amorphous creatures have managed to upset parents, conspiracy theorists, and Miguel fans alike. But Joe Pera Talks With You executive producer and #MinionSquad creator Conner O’Malley sees Minions for their true potential as a source of comic irony. On #MinionSquad, O’Malley walks around New York in an airbrushed Minions T-shirt badgering people to join his “movement.” We talked to O’Malley about his faux obsession with Minions, and if he’s worried he’ll take it too far.

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