Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

CBS All Access to rebrand as Paramount+ in March

Illustration for article titled CBS All Access to rebrand as Paramount+ in March
Photo: David Livingston (Getty Images)

Disney+. Apple TV+. BET+. CBS All Access may not have the Twitter streets talking quite as animatedly as a certain space dad or a largely jovial soccer coach, but it has a few things going for it, like Star Trek: Discovery and the fact that its name at least gave the plus sign—arguably the hardest-working figure in the streaming industry these days—a much-needed break. But that’s all about to change when the premium streamer goes through a bit of a rebrand. That is, CBS All Access’ previously announced move to Paramount+ finally has a solid debut date for the U.S. and Latin America, per Variety: March 4.

Advertisement

With the rebrand, ViacomCBS plans to expand the platform to add dedicated channels for some of its major cable properties like MTV, BET, and Comedy Central. Does that mean we’ll finally get all of the seasons of Real World in one convenient place (as opposed to Amazon Prime’s more randomized offering, which currently does nothing for RW: San Diego superfans, but we digress)? Well, we’re not sure. But ViacomCBS has a virtual investors presentation planned for February 24, so we’ll find out more then.

CBS All Access launched in 2014, offering to stream all content from 150+ local affiliates. It got a more recent boost thanks to its burgeoning slate of original programming, including ST:D, The Twilight Zone, and Why Women Kill. With the expanded rebrand, its library is expected to increase to a total of 30,00o titles.